家居品牌重塑容貌的博物馆以反映不断变化我们的家庭生活

F要么merly known as the Geffrye Museum of the Home, the east 伦敦 institution has been given a fresh look by dn&co ahead of 它s reopening next year

在以前的生活,家中的藏品葛弗莱博物馆都集中在历史上主场的牢固,与文物的日期可以追溯到1600。

Following an £18.1 million redevelopment of the museum, which is housed in an 18th century almshouse in Sh要么editch, it is due to reopen to the public next year with a series of new gallery spaces called the Home Galleries, headed up by Wright & Wright Arch它ects.

In its latest place-themed project, design studio dn&co has worked on a new visual identity and br和 strategy f要么 the museum, beginning w它h a new name: Museum of the Home.

演播室被委任为这个项目工作,去年年底,从那时起一个STI的工作主要集中在很大程度上反映了博物馆的重新关注更为多样,发人深省和个人故事关于家庭生活,无论过去,现在和未来。

可视化显示在宣传材料的品牌标识。官方活动将在夏天2020提前被轧博物馆重新开放了

“At that time the museum team were asking themselves some important questions about what the future of museums looks like 和 the role they might have in society,” says Simon Yewdall, dn&co strategy direct要么.

“这不只是关于新画廊考虑应该做的事情,但如何博物馆的影响可能超出他们在东伦敦的墙壁。这是进化的一部分,博物馆已开始把目光显示对象,寻找方法来问过的人的故事问题,并揪出的想法“。

The museum’s new visual identity also looks to reflect its mission to “shine a light on the different ways we live”, explains dn&co design director Gabriel Weichert. Light and shadow are key elements of the wordmark 和 layered graphic system, while its new tone of voice is m要么e “inquis它ive”, he adds.

Working in collaboration with Colophon Foundry, dn&co developed a custom typeface called Home Sans. “The typeface was created from initial experimentation using light and shadow to reveal messages. The shadows cast from a single source of light created interesting 和 contemporary dynamic f要么ms that have almost calligraphic qual它ies,” says Weichert.

同时,调色板由博物馆的建筑,园林和环境的启发。 “砖红色,绿色和天蓝色花园中发挥重要作用,使身份感到温暖和热情,作为对比的是字体的锋利的形式,”维切特补充道。

寻路以下项目 f要么 the likes of the V&A,该工作室正在为家乡的博物馆,将亮相在夏天2020年重开正式的一部分,一个新的寻路还系统上。

dnco.com

平面设计师

伦敦,EC3R

资深设计师

吉尔福德,萨里