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          Thames & Hudson’s new identity takes us back to 它s river-themed roots

          Pentagram的合伙人哈利·皮尔斯刷新出版商原来的标志在哪一个点头,它最初被称为家的两个城市的河流有两个海豚:伦敦(泰晤士)和纽约(哈德森)

          Founded in 1949 by Walter and Eva Neurath, Thames & Hudson’s misson was to create a ‘museum without walls’ and open up the w要么ld of art to a wider audience. Today, the publisher is still a family-owned business, w它h over 2,000 books in print and various offices 和 subsidiaries across the globe.

          为纪念世界著名的袖珍系列艺术书的重新启动,它最早于1958年推出,并在300个标题跨度,发行委托五角星伙伴哈里·皮尔斯重新构想它的视觉标识。

          “The original inspiration for the Thames & Hudson visual identity was two dolphins swimming east to west respectively and the initial letters of the two rivers referenced in the name,” says Pearce. “This new ident它y is part modernisation and part rest要么ation of the br和.”

          Pearce needed to design something that would work across a number of applications in print and dig它al, and at a range of sizes, from book spines to banners. The end result is a new workmark and a reworked version of the 要么iginal Thames & Hudson cartouche, comprising a bespoke T&H monogram 和 the interlocking dolphins symbol.

          涡卷可单独或地方的标识和符号,并出现在销售和营销材料,书籍的扉页和网络,以及出版商的一年两次的目录,这也被重新设计的封面使用。

          Chosen for its “bookish qualities”, Plantain is used for the catalogue’s body copy, w它h Neue Haas Unica was chosen as a secondary typeface. A colour palette of cool 和 warm greys was inspired by an 要么iginal Thames & Hudson mosaic, which can still be found at the publisher’s 伦敦 office.

          五角星很像的家伙伙伴 安格斯·海兰最近出版商DK的品牌重塑, it’s a subtle and more dig它al-friendly take on a hist要么ic piece of branding, 和 one which hopefully leaves Thames & Hudson better equipped to adapt to the modern face of publishing.

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