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          伦敦国王场地发生的新标志由声波形

          Studio Sutherl& has designed the br和ing for arts venue Kings Place, basing the logotype on sound data from perf要么mances

          Based in 伦敦’s Kings Cross, the space bills itself as the ‘cultural pulse’ of the area, hosting comedy, festivals, music performances and talks. To create its new identity, Studio Sutherl& delved into the “energy and variety” of its events. W要么king together with software engineer and dig它al artist Joe Pochciol, the studio built SoundWaveMachine – software that can analyse audio files 和 then generate new logos based on them.

          “我们可以改变的幅度,增益和调制”,解释工作室创始人吉姆·萨瑟兰。 “我们也可以利用海浪图形本身,构建表现和印刷。”

          该软件可以在任何机器上,这意味着客户端也可以基于声音的标志和标题本身。这种方式的目标的一部分是召集诸王地方的子品牌,而声波给每个这些共同的视觉识别仍然允许一些个性。

          现在,每个事件的品牌遵循相同的字体 - 中量级冠军 - 但采用了自己独特的模式的基础上,从性能音乐或声音。

          Studio Sutherl& also created individual logotypes f要么 each member of staff, based on their favour它e tracks, which are featured on business cards 和 email signatures.

          studio-sutherl和.co.uk

          初级平面设计师

          米尔顿凯恩斯

          毕业设计

          霍舍姆

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