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          伦敦国王地点放置新的标志是由声波形

          Studio Sutherl& has designed the br和ing for arts venue Kings Place, basing the logotype on sound data from perf要么mances

          Based in 伦敦’s Kings Cross, the space bills itself as the ‘cultural pulse’ of the area, hosting comedy, festivals, music performances and talks. To create its new identity, Studio Sutherl& delved into the “energy and variety” of its events. W要么king together with software engineer and dig它al artist Joe Pochciol, the studio built SoundWaveMachine – software that can analyse audio files 和 then generate new logos based on them.

          “我们可以改变的幅度和调制增益,”解释创始人吉姆·萨瑟兰工作室。 “此外,我们可以用自己浪图形,为建设表现和印刷。”

          该软件可以在任何机器上,这意味着客户端也可以产生声音为基础的徽标和标题本身。 ESTA方法的部分目的是使国王广场的子品牌,而声波在一起,给每个这些常见的视觉形象的一些仍然允许个性。

          现在,每个事件的品牌遵循相同的字体 - 量级冠军 - 但采用了自己独特的模式的基础上,从性能音乐或声音。

          Studio Sutherl& also created individual logotypes f要么 each member of staff, based on their favour它e tracks, which are featured on business cards 和 email signatures.

          studio-sutherl和.co.uk

          平面设计师

          伦敦,EC3R

          资深设计师

          吉尔福德,萨里

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